Why Smart Tech Founders Build Small First To Avoid Risk

Most founders don’t fail because their vision wasn’t big enough.

They fail because they tried to build the entire vision on day one.

All the features. All the users. All the edge cases.

And in doing that?
They burned time, money, and momentum before ever hitting the market.

But what if there was a better way?

Our latest video breaks down a strategy we’ve recommended again and again at Benmore Technologies to help founders launch faster, prove demand early, and scale with confidence.

It’s called the Wedge Strategy.

What is it?

It’s the art of building only the part of your product that solves one painful, specific problem—and ignoring the rest (for now).

Instead of trying to build a full “ecosystem,” you start by earning your way into the market with a focused MVP.

You wedge into the market. Then you expand.

This is how startups like Notion, Figma, and Slack got started. And it’s the same playbook we use with a lot our clients.

In the video, I break down:

• Why most first-time founders take on too much risk too early

• What makes a good wedge (and a bad one)

• How to avoid overbuilding and move faster with less stress

• The step-by-step timeline that took Notion from a simple notes app to a $10B platform

And most importantly…

How you can apply the Wedge Strategy right now to build your MVP faster, more capital-efficient, and with less risk.

If you're sitting on an idea but unsure how to move forward… this one’s for you.

Best,
Timothy John Uzoegbu
Co-Founder, Benmore Technologies