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From Idea to a $10M Valuation: How We Helped Objectionly Build Their AI Platform
[Client Interview] Lessons on validating demand, cutting scope, and building software that actually compounds.
Tim Uzoegbu
January 16, 2026
At Benmore, our job isn’t to blindly build feature lists.
It’s to apply judgment to help founders cut through noise, define what actually matters, and get to market without wasting time, capital, or momentum.
That’s exactly what this client interview illustrates.
In our latest conversation, I sat down with Garrett Campbell, Co-Founder & CEO of Objectionly, to break down how he went from running a sales recruiting business to building an AI platform that helps teams coach better, close more deals, and scale — without burning out managers.
As Garrett put it when reflecting on our work together:
“They’re not going to build what you want — and that’s a good thing. I came in with hundreds of feature ideas, and if we had built those, 97% of them would have been pointless. Benmore helped chop the idea down to what was actually necessary to get something real into the market.”
That clarity-first approach is what allowed Objectionly to move quickly, launch with confidence, and raise from a position of leverage.
So what is Objectionly actually building?
At its core, the platform helps sales leaders actually understand why deals are won or lost, without spending 20+ hours a week reviewing calls.
In the interview, we unpack:
The real reason top sales teams outperform others (and why it has nothing to do with hiring better reps)
How Garrett validated demand before writing a line of code
Why starting with a brutally simple MVP mattered more than flashy features
What it took to go from prototype → paying customers → raising at a $10M valuation
Garrett’s experience building Objectionly as a non-technical founder
This is a clear look at what disciplined execution actually looks lik